How Peerlogic Helped a Multi-Location Utah Practice Re-Engage 225 Patients

Executive Summary
Pony Express Dental operates three busy locations across Utah and has built a strong reputation for family-focused care. Despite successful marketing efforts, they struggled to convert new patient inquiries into appointments. Within 90 days of implementing Peerlogic, the practice booked 52 additional appointments, engaged 225 patients through targeted follow-ups, and generated over $15,000 in new revenue.
About the Practice
Pony Express Dental prides itself on modern technology and a welcoming environment for patients of all ages. While their marketing efforts were driving awareness, the front desk couldn’t keep up with the volume of new inquiries, leaving significant revenue potential untapped.
The Challenge
The front office team was overwhelmed and lacked a system to track which patients had expressed interest but hadn’t booked. Without clear follow-up processes, many high-potential leads fell through the cracks, limiting the practice’s ability to grow revenue from new patients.
The Solution
Peerlogic provided immediate visibility into patient call data, identifying leads who had shown intent but didn’t schedule. With a prioritized callback list, the team followed up on high-converting opportunities efficiently—turning more conversations into scheduled appointments.
Results (Last 30 Days)
Conclusion
Peerlogic helped Pony Express Dental close the gap between marketing success and appointment bookings—converting patient interest into real revenue and long-term relationships.